Nexen training
Overview
Nexen training is a Helsinki-based outdoor training company that combines physical performance, mental well-being, and a deep connection with nature. Rooted in the idea that movement should be in harmony with the environment, Nexen offers outdoor programs, mindful coaching, and immersive experiences that inspire people to challenge themselves and find balance between strength and serenity.
My contribution
User research
Product strategy
Website design
Website implementation
Product strategy
Website design
Website implementation
The team
1x product designer
1x client
1x client
Year
2025
Process
Design process
Design processAfter defining Nexen’s visual identity, I designed the website in Figma with a focus on clarity, inspiration, and balance-values at the core of Nexen’s philosophy. Through iterative design sessions, I collaborated closely with the team, refining the user experience and visual consistency.
I developed a complete style guide and built a component system to streamline the workflow and ensure scalability across future pages.
Implementation
Once the design was approved, I developed the website using WordPress, ensuring that the final product was faithful to the Figma prototype and fully responsive across devices. I implemented smooth navigation, intuitive content structures, and optimized performance for a seamless experience.
After launch, I also designed the blog section to extend Nexen’s storytelling and community engagement.
Outcome
The final result is a dynamic and inspiring website that reflects Nexen’s core mission: promoting balance, endurance, and connection through nature-based training.
The project successfully strengthened Nexen’s online presence, providing a professional and motivating digital platform that aligns perfectly with the brand’s identity and values.
