wh-ise.it
Overview
Wh-ise is an Italian startup that creates climbing equipment and wooden holds. Whise’s goal is to bring together a community of passionate, environmentally conscious climbers by providing products made from recycled wood for everyday training.
I worked closely with the founder to develop Whise’s visual identity and the design of the e-commerce site, which I subsequently built using the WordPress CMS.
I worked closely with the founder to develop Whise’s visual identity and the design of the e-commerce site, which I subsequently built using the WordPress CMS.
My contribution
User research
Product strategy
Product design
Website implementation
Product strategy
Product design
Website implementation
The team
1x product manager
1x product designer
1x product designer
Year
2024
Process
Organization
We determined that for the startup to gain momentum and build awareness, it needed an initial version of the website without e-commerce functionality and featuring a temporary design. After completing this phase and unlocking additional resources, we progressed to user research, design ideation, and subsequent implementation.
Once the site was live, we planned the implementation of the blog, FAQ page, and other features.
Outcome
The website has enabled the Whise startup to significantly increase its visibility, allowing it to reach a wider audience and successfully sell its products.
This enhanced online presence has not only attracted new customers but has also fostered a sense of community among environmentally conscious climbers, further solidifying Whise’s reputation in the climbing equipment market.
Other works
Mobile app for the Sorbonne University of Paris
Creation of the start-up brand